OUR STORY

DOXA



The Brand


DOXA is developed by and for runners, designed in Denmark, produced in Europe. Conceived in the ever-changing Scandinavian climate, our products are adapted to all situations, setting new standards for merging high end fashion with technical running apparel into an urban, functional design. 


With more than 20 years of running and fashion experience we have a deep understanding of runners’ needs – protecting against wind, rain, and snow in the winter and keeping us calm, dry, and fast in the summer. 


We support with Swedish NGO Global Relations by providing running gear to Kenswed Academy in Nairobi, Kenya. The academy was set up in collaboration with Kenyan marathon runner Isaac Macharia to offer youngsters from nearby slums a safe haven for education and training to fulfill their athletic aspirations.


The Founder

“Running has been part of my life ever since my mom rode her bicycle next to me on country roads to keep angry farm dogs away. Whenever I run, I enter a space where time stands still. It’s just me, my legs, and the sound of my breath. Running is my way to clear my head and find perspective on life.  And I won’t accept gear that doesn’t work as hard I do.”  - John Hansen, DOXA founder and owner

A life-long competitive runner with a professional background in fashion, John Hansen launched DOXA in 2015, in search of technical solutions that would satisfy the wide range of Scandinavian weather conditions, with a fresh design approach to technical and functional running apparel of supreme quality. 



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